Press releases now come straight from company newsrooms

On 21 October we started reading the press releases companies post on their own newsroom pages. Until then, the releases in dibsresearch were the ones companies file with the SEC. Now a product launch, a partnership or a conference date that never reaches an 8-K is in Search too, with the company’s own page as its source.

Companies file their earnings releases with the SEC, usually as an exhibit to an 8-K. Much of what else they announce appears only on their investor or newsroom pages. That part was missing when you searched for a company or asked the Associate about it.

On 22 October, Coca-Cola announced on its investor site which agencies it chose after a review of its global marketing. WPP Open X remains its media partner everywhere except North America, Japan and South Korea, and Omnicom becomes its media partner in North America. Coca-Cola has not filed that release with the SEC. In dibsresearch it’s a document like any other, so it turns up when you search for Coca-Cola’s marketing or ask the Associate about it.

We read only each company’s own release pages, and only after reading its terms of use. A company whose terms forbid use with AI stays out, and we don’t fetch pages behind a bot wall. When a company files the same release with the SEC, the filed copy is the source. If the filing comes a few days later, it takes the place of the newsroom copy.

We started with the newsrooms of 269 companies: 217 in the S&P 500 and 52 beyond. Between 21 and 26 October, that added 272 releases from 126 companies that we did not find in their SEC filings.

Newswire sites and other outside pages stay out, even when a company’s list links to them. We keep the text of each release, without its images. dibsresearch MCP reads SEC filings and the releases filed with them, so an assistant you connect doesn’t see the newsroom copies.

We read each company’s terms again at regular intervals. As we read the terms of more companies, we’ll add their newsrooms too.